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SLOO:NY Method Design

SLOO: CHI

Sloomoo Institute, Chicago

At Sloomoo Institute Chicago—as with our other Sloomoo sites—walking through an experiential narrative with discrete moments of play and discovery is the focus.

SLOO: CHI Method Design
SLOO: CHI Method Design

In Chicago, the existing site’s exposure to the River North neighborhood and daylight on three sides gave us a new and special condition to work with.

As such, we organized the narrative by connecting a series of ‘voids’ or expansions in the pathway. These larger expenses are ‘discovered’ after rounding a corner, peeping through a window, or viewing a new experience on the oblique, out of the corner of your eye. This makes for a kinetic sensibility of movement, which combined with the unique lighting, tinted windows, and eccentrically exquisite objects, showcases Sloomoo Institute Chicago as a one of a kind experiential retail and museum space.

SLOO: CHI Method Design
SLOO: CHI Method Design
Sloomoo Institute is the manifestation of sensory play into a space and narrative; for the purposes of reconnecting people with each other and the visceral experience of playing with slime
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