At Sloomoo Institute Chicago—as with our other Sloomoo sites—walking through an experiential narrative with discrete moments of play and discovery is the focus.
In Chicago, the existing site’s exposure to the River North neighborhood and daylight on three sides gave us a new and special condition to work with.
As such, we organized the narrative by connecting a series of ‘voids’ or expansions in the pathway. These larger expenses are ‘discovered’ after rounding a corner, peeping through a window, or viewing a new experience on the oblique, out of the corner of your eye. This makes for a kinetic sensibility of movement, which combined with the unique lighting, tinted windows, and eccentrically exquisite objects, showcases Sloomoo Institute Chicago as a one of a kind experiential retail and museum space.
Sloomoo Institute is the manifestation of sensory play into a space and narrative; for the purposes of reconnecting people with each other and the visceral experience of playing with slime